As a quick disclaimer: if you haven’t already read our blog post earlier this year entitled “WTFAQ is Purpose-Driven-Profit?” You’re going to want to take the time to go through that one before diving into this one. Or if you’re feeling lazy and just want the “TL;DR” version, I’ll summarize it this way: in the past 2-3 decades, we have seen a progressively steep incline in the number of consumers who prefer to do business with companies that align themselves to a greater, ove