You’ve been in this scenario before: someone – be it a stranger, friend, or family member – approaches you and tells you about this amazing idea they have for a new product or service. You may nod your head and agree that it sounds like a fantastic idea. You might even push them to do something more with it, but overwhelmingly the chances are they never pursued the idea past an initial conversation or two. If that was the case, chances are that person didn’t possess the drive